Figure skating
Therapeutic skin care brand AmLactin announced a one-year partnership with Team USA figure skater Amber Glenn.
As part of the collaboration, Glenn will discuss her experience with keratosis pilaris – a skin condition that causes dry, rough patches – through a series of social media posts that will run through, as well as showcase how, AmLactin keeps her skin soft and smooth all year round.
Owned by Novartis spinoff, Princeton-based Sandoz Inc., the dermatologist-recommended line of body lotions and creams contain clinically proven concentrations of lactic acid to gently exfoliate and deeply hydrate skin.
The #IAmLactinReady campaign also includes a three-month nationwide initiative of 80-plus influencers, consisting of other figure skaters, snowboarders, outdoor enthusiasts and everyday people who will be asked to try AmLactin during the dry winter skin season and share their personal journeys. In addition, an educational series of posts with leading dermatologists will educate consumers about the best way to manage even the toughest skin conditions — from keratosis pilaris to dry, itchy, flaky skin and to rough under-exfoliated skin.
AmLactin’s head of marketing, Heather Choe, commented, “We are excited about this unique opportunity to partner with Amber Glenn for the #IAmLactinReady campaign.”
“KP, commonly referred to as ‘chicken skin’ or ‘strawberry skin,’ is a prevalent skin condition that affects approximately 40% of adults and over half of teenagers. We believe Amber is the perfect spokesperson to authentically educate and bring awareness about KP and dry skin through her own personal skincare journey,” Choe said.
Cycling
Team Novo Nordisk – the world’s only all-diabetes professional cycling team – is partnering with Avanza Skin, a leading skincare brand geared toward enhancing and protecting the skin health of athletes.
Announcing Avanza Skin as the official skincare partner for the team, the organizations said they hope it underscores the importance of prioritizing skin health in the world of professional cycling, where riders face various challenges, such as sun exposure, friction-related issues and the need for effective recovery solutions.
Sponsored by pharmaceutical giant Novo Nordisk, whose U.S. headquarters is in Plainsboro, the 12-year-old team competes at the highest level of professional cycling with a goal to inspire, educate and empower people affected by diabetes.
Commenting on the tie-up with Avanza, Phil Southerland, the founder and CEO of Team Novo Nordisk, said he believes it “signifies our commitment to providing our athletes with the best possible resources to perform at their peak while prioritizing their skin health.”
“As a team racing with diabetes, our athletes understand the importance of holistic well-being, and skincare is a vital aspect of that,” he said.
Pickleball
Eggland’s Best – the No. 1 branded egg in the U.S. – is working with culinary livestreaming platform Kittch and the Association of Pickleball Players to bring “great-tasting, egg-centric food” to the forefront of the country’s fastest-growing sport.
Throughout 2024, Cedar Knolls-headquartered Eggland’s Best will team up with Kittch’s squad of chef ambassadors to whip up delicious recipes, livestreamed.
Additionally, the two will set up a “Courtside Eggs-perience” at the Association of Pickleball Players’ four major tournaments in Miami (March 20-24), New York City (May 22-26), Southern California (June 26-30) and Fort Lauderdale (Dec. 4-8). There, attendees can sample chef-curated recipes starring Eggland’s Best, play games and enjoy unique photo opportunities.
Eggland’s Best will also encourage fans to get active and embrace physical activities, like pickleball, by giving them a chance to win wellness-oriented prizes throughout 2024.
Kurt Misialek, president and chief executive officer of Eggland’s Best, said, “We are thrilled to join forces with the Association of Pickleball Players and Kittch to offer our fans an unparalleled opportunity to taste new recipes and experience the game like never before.”
“Eggland’s Best is committed to providing consumers with great-tasting eggs that have superior freshness and nutrition. Through this partnership, we’ll be able to showcase the superior quality of our eggs in innovative and engaging ways, with pickleball at the center of it all!”
Gymnastics
To mark the upcoming launch of SheaMoisture’s first deodorant range tailored for rich melanin skin, the Englewood Cliffs-based, Unilever-owned beauty and personal care brand is collaborating with the Fisk University Gymnastics Team.
The team – which made history last year as the first historically black college and university (HBCU) gymnastics team to compete at the NCAA level – will be featured in a campaign introducing the deodorant. SheaMoisture will also provide the team with a $25,000 grant in support of the 2024 season, as well as career resources and special products to the gymnasts.
In addition to the Fisk University Gymnastics Team, SheaMoisture partnered with musician MC Lyte to voice the campaign in national ads and radio spots and musician-actress Coco Jones for cameo appearances.
Source: https://njbiz.com/for-the-win-nj-companies-kick-off-2024-with-new-sports-partnerships/