With the continued surge in sheer numbers and ages of Pickleball players across the U.S., clubs and recreational facilities are responding to the demand for places to play. But what distinguishes one club over another—service suites, courts or community relationships?
At Premier Pickleball in Knoxville, Tennessee, the answer is all of the above. Just open since April and in keeping with its “premier” moniker, service innovation is constant. An inclusive environment and community presence drive activity. And new, unique options and responsive member opportunities, across a spectrum of ages and experience, greet first-timers to founders 24/7 club.
Level Up and Enjoy:
“As a new club, we are focused on growth and trying to build an atmosphere that every level can enjoy. We also love that we can offer a high-level of teaching and service to level up people,” says Chris Karges, Premier’s Director of Pickleball.
One of Premier’s three full-timers and a pickleball player since 2017, Chris balances club responsibilities with competing in the National Pickleball League’s six-month senior pro tournament play. While the league’s community and level of play still draw her in, it’s clear Premier is the priority. She clearly embodies the club’s tagline: “where passion for pickleball meets family tradition.”
“We’ve based Premier on building a family, an inclusive, real, welcoming community,” she noted. “The owners are the Shaad family, a local Knoxville family that's very invested in our success. They’re present, they play here, and they see this club as an important part of the community.”
Membership Approach:
Premier’s membership types reflect a family and community approach.
Founders membership includes free court time and unlimited open play; advance bookings; founders’ events; gear discounts and free demo paddles;
Social membership for individuals and Couples membership includes reduced court and open play rates and social opportunities.
Members gain abundant options for growth and development through interactions with Chris, teaching professional Tito Lladro, and a growing pro player cohort that call Premier home. The service portfolio offers skill, drill, and strategy sessions as well as mindset exercises.
Source: https://www.empowerpickleball.com/blogs/premier-pickleball-knoxville